You're not alone. Most eCommerce brands face high cart abandonment due to friction in the checkout process, limited payment options, unexpected costs, and a lack of trust at crucial moments.

The good news? There are proven ways to fix this—and you won’t need to look far.

Here are 10 best practices to help reduce cart abandonment and boost conversions:

1. Optimise Checkout Process

• Offer guest checkout (avoid account creation).
• Provide multiple payment options (BNPL, Apple Pay, PayPal, etc.).
• Keep forms short and simple.

2. Build Trust & Social Proof

• Showcase your reviews, testimonials, and UGC.
• Display security badges (SSL, PCI compliance, etc.).
• Money back guarantees.

3. Improve Site Speed & Mobile Experience

• Ensure a seamless and responsive mobile checkout.
• Optimise loading times (especially for mobile).
• Avoid heavy pop-ups or distractions during checkout.

4. Enable One-Click Checkout

• Skip the cart page or cart drawer and redirect the user to the checkout immediately.

5. Display Clear Pricing & Policies

• Show total cost (including shipping, taxes) early in the process.